Many people have not yet realized that a downline is a business. Having downlines in a network marketing company means having a strong business because it is through them that the products move and you get paid. Because of that, as an upline you have to make sure that you mentor the downlines in all angles of network marketing business so that they learn to do the business independently for them to succeed.
Building leadership in downlines has been the best strategy many successful network marketing business builders have used and that is why they have made it in the industry. They don’t recruit people because network marketing business is not an army but they sponsor people into the business. This helps them support the downlines to realize their dreams as well.
Some of the few things you have to train a downline are;
Train the downline the products/services the company is dealing in
Knowing products/services someone is dealing in is something very important because no one can sell a product or a service that they don’t know how it works and what it does. It is the responsibility of the upline to help a downline know all this not the company. The role of the network marketing company is to give an opportunity to people and then the people use the opportunity to realize their dreams, but not for the company to do the business on behalf of its distributors.
Train the downline the marketing/compensation plan of the company
When the downline understands the network marketing plan, they grow faster in the business than when they don’t know. They find it easy to set goals and hit them every day because they know what they have to do for them to succeed in the business.
Many downlines lose focus because of not understanding the compensation plan of the company. They keep looking for other networking marketing companies thinking that they have very easy plans that can give them a chance to succeed easily.
Work on their belief about the network marketing business
Many people join network marketing companies when they a bit skeptical about what they are joining. The problem is because, they don’t understand the nature of the business we are doing properly. They keep wondering if they can earn the money we are talking about in fact for many people, it is a lot of money which they don’t believe that a normal person can earn.
Working on their belief simply means changing their attitude towards the network marketing business by exposing them to many people who have been in the industry for many years. It would be better sometimes to invite other people in the business also to talk to your downlines so that their belief in the business changes.
Build leaders not downlines
Having leaders in network marketing business eases the process of building the business because, everyone will take full responsibility to build their businesses. Leaders are self-driven. They are very good at taking action even before the upline tells them what to do.
In the conclusion, losing a downline is equivalent to losing a million dollar because through a downline, you can get many people who can contribute to the growth of your business. Always empower them to build a long lasting business